Planning & Analytics
POWERi's approach to effective solutions begins at the "whiteboard", each engagement involves a discussion of how we can positively affect our client's ROI.
To accomplish this, we rely on engaging our clients and project teams in the following areas:
- Brand Strategy - an effective brand strategy will differentiate you from the competition. Our strategists have helped position both unestablished and established brands to succeed online.
- Web Analytics - the study of the behavior of website visitors. Through Enquisite we help to analyze and understand the source of each web site visitor, right down to zip codes.
- Marketing Mix Planning - beyond the four Ps of traditional marketing, today's successful companies need an integrated and balanced marketing plan that combines both offline and online initiatives.
- Offline/Online Integration - ensuring that offline and online campaigns are integrated and coordinated requires a focused effort and a thorough understanding of consumer behavior. Our campaign integration and analytic tools help our clients to ensure that their offline and online initiatives are successfully positioned.
Our belief is that the WEB is a channel where creative elements can be transformed into dynamic one-to-one marketing initiatives that are transactional, trackable and measurable. Our Strategic Planning and Analytic service offerings are centered on driving increased conversions and ROI.