Web Design Company Case Study - Shelborne Beach Resort
The Shelborne Beach Resort in South Beach is one of the largest independent hotels in Florida. The hotel was faced with a challenge common to many of today's independently owned and operated hotels: How can we significantly increase online bookings coming directly through our hotel web site?? According to a recent survey compiled by PhoCusWright, most hoteliers report that less than 5% of their reservations are being made directly via their hotel's own reservation system. The majority of online reservations are coming from consolidators and intermediaries who provide independent hotels with little direct control over inventory and pricing and create the risk of long term rate and brand erosion.