POWERi was founded in 2001 as an interactive marketing and technology firm, specializing in the development of innovative marketing products and services for the sports entertainment industry. The company’s name was derived from the Power I formation which is one of the most well-known formations at all levels of football. The company’s first two notable clients, the Miami Dolphins and the Orange Bowl Classic, reflect this early emphasis on sports marketing.
Leveraging on this early success with two well-known brands, POWERi quickly and naturally expanded into the travel and tourism industry, gaining immediate recognition in this industry through the firm’s award winning interactive marketing campaign for Marriott International. Beyond these two early concentrations in the sports and tourism industries, POWERi has continued to expand organically into a number of different industries by building on one client success story after another.