Online Media Planning and Buying
The world of Internet advertising is in constant flux. New and innovative interactive advertising options are constantly being introduced like geographically-targeted and behaviorally-targeted advertising.
Online media buying requires more knowledge because of the greater complexities, and launching a successful online advertising campaign only grows more challenging, not less so. And unlike in traditional media, due to fewer standards and consistencies in advertising opportunities, online ad campaigns often require the development of the media plan before the ad creative can even be formalized.
POWERi specializes in providing online media buying services to develop a media strategy, conduct media research, create an online media plan, purchase and traffic your ads and ultimately to launch, track and optimize your online ad campaign.
For advertisers interested in specifically targeting a locality or region, geo-targeted online advertising is the perfect solution. More and more sites now offer geo-targeting capabilities, which allow us to buy targeted users on mainstream web sites. Local advertising also includes network buys through radio, television and newspaper web sites, as well as localized search engines and directories like Yahoo! Local, Google Local, and AOL City Guide.